So far, I’ve covered the first two Smart Strategies to Scaling Your Business, which you can read about in my previous blog posts.
Let’s continue with Smart Strategy #3, which has to do with Execution.
This is where many school owners and businesses fail.
Let me ask you something: Are you flawless in your execution? Do you and your staff have the mindset that every class you teach is like your big debut in the biggest martial arts contest in the world?
Because that’s what you must think if you want to be successful. That’s the kind of mentality you must have every day and with every class you teach.
Team Parrella thinks about the insane details of everything they touch. I like to think that little things don’t mean a lot… they mean everything.
You can’t just focus on the big picture. Your business won’t survive on that alone. You also have to focus on the little details. Look around your facility and take note of what you see. Do you have a ripped mat? A light bulb that’s not working? Does your studio smell musty? Do your classes start and end on time? Not just sometimes, but every time. That’s what I’m talking about…. all those tiny details that add to and complete the big picture of your business.
The good news is that, when it comes to execution in our industry, the bar is low, so it won’t be hard for you to set yourself apart from your competition.
There’s this thing called reciprocation. The concept is that I do something for you and you feel obligated to do something for me, and there’s some psychology behind it. It’s something we’re attracted to as humans and you can think of it as Client Insurance.
The idea is to invest in some nice things – maybe some good bottled water, Espresso, a nice tablecloth, some cool technology that people can download after class, etc. It’s doing the things that no one else is willing to do… things you don’t have to do… and then people will feel obligated to do something nice in return. When you focus on the experience and focus on delivering, the money just comes naturally.
Think of ways to create and communicate value. Write books, workbooks, activity books, quotes, things about history, life skills and other cool things. People value authorship so create books to help educate and change people’s minds about martial arts and fitness.
Always remember… a good strategy is important, but good execution is critical. If you really want success, focus on execution.