It’s been said that if you’re not growing, you’re dying… and that’s just as true in business, as it is on a personal level.
If you want your martial arts school, fitness center or franchise to be wildly successful, you have to be willing to adapt, change and evolve. Your business has to be as fluid and dynamic as possible for optimal results.
There are four important habits that never change over time and they’re crucial for your growth and success, both personally and professionally.
These habits are things that Rockefeller really focused on, so you may want to remember them as “Rockefeller Habits.”
The first Smart Strategy to Scaling your Business involves People.
The people you surround yourself with, work with and spend time with… your network… your tribe. Call it whatever you want, but it always comes down to people. Why? Because they are your circle of influence, both directly and indirectly.
People do business with people they know, like and trust. And I’d like to add the word “value” to that, as well.
People are what matter most in business, whether it be your prospects, members or staff. I don’t take the value of relationships for granted… and neither should you.
Several years ago, I would have told you that I thought business growth and success were about me and my passion for martial arts, but now that I’m a little older and wiser and more of an experienced entrepreneur, I’ve learned that you can’t put passion over profit. Businesses were designed with profits in mind. It may also be your dream or your hobby, but it’s important to recognize that it’s just as much a business and your business can only be successful if you’re making a profit.
So again, it’s not just about you and your passion. It’s about the value of people and relationships and creating products and services that people need… not what you want to do.
Obviously, you want to hire the right people to work for you. To do that, you have to know what your super power is and try not to hire yourself. If your strengths are A, B and C, what good is it to hire people who are just like you and then have a bunch of “you, yourself and I’s” running around with all the same skills? That’s insane! You want to have a good mix of strengths in your business and strive for balance.
When it comes to your employees, it’s the little things that matter most. Things like paying them better, offering benefits and a retirement plan. You want to offer your employees a career, not just a job. Jobs are a dime a dozen but having a career changes everything.
If you want an exemplary staff that will be loyal to you, involve them in the process. Talk to them differently. Ask them what they think about things or what they would do. Get to know them as a person, an individual, not just as an employee.
On the flip side, if someone isn’t a team player or doesn’t fit into your business culture, you need to cut your losses and let them go. That’s not a bad thing either. Not everyone you hire will fit in and you’ll have to make a business decision about that at some point.
Whether it comes down to conditioned thinking or just having a big ego, some employers think that it’s a privilege for their employees to work for them when, in fact, it should be the other way around.
Your staff is doing you a favor. So, give them your time in return. Figure out ways to make them feel comfortable and appreciated. Show them you care with random acts of kindness. Give them a small gift from time to time, maybe an inspiring book, buy them lunch or send them to a seminar. It’s the thought behind the gift, not the value of the gift that matters most.
I love business quotes that can withstand the test of time and this is one of them by Zig Ziglar: “You don’t build a business. You build people and then people build the business.”