“What will they say at my funeral? ”
As an entrepreneur Michael has scaled his own companies to 9 figures in sales and growing.
His ventures include iLoveKickboxing.com with 1000+ locations around the world; Parrella Consulting, the premier education company for the Martial Arts Industry; The Martial Arts Business Accelerator, and others.
Michael now teaches other entrepreneurs, franchises, and small business owners how to scale with modern marketing methods
On a yellow pad, I write out how I imagine someone might eulogize me. I’m writing all this glowing stuff, but then I have this honest moment.
"What I’m writing
about myself is bullshit.
So I write an honest eulogy inclusive of my failures.
I was 42, completely broke, cashing in change at the Coinstar machine just to be able to feed my pets. And although I’ve never been a bad person or wished ill on anyone, there were 2 or 3
personal things I had real regret about.
A few people out there who felt like they got the short end of the stick from me because back then I was a little too concerned with covering my own ass.
I watched a tear hit the yellow pad and disrupt the ink.
Alone and by myself in that dark moment, I realized I had the opportunity to become the architect of a new life for myself.
So I started to redeem myself. First I fixed everything I thought was wrong about how I did business. And then I began improving how I did relationship.
That was the day my life turned around.
I’m very driven to every business I’m involved in and to keep seizing bigger opportunities
I enjoy what money does for my family. But my deepest internal driver is my desire to provide a legacy after my death that benefits my children and theirs.
“My grandfather, started this family fortune.”
My boutique agency for martial arts studio owners to master their Facebook Advertising and Building their online Sales Systems.